At the Albion Budget Supermarket in Brunswick West Melbourne a public event helped provide funds for sustainability improvements. Called a ‘Carrotmob’, this event promises businesses a ‘mob’ of consumers in exchange for the business owner spending some of that additional revenue on sustainability improvements. The $700 raised at this event covered the cost of replacing half the supermarkets existing lights with more efficient T5 fluorescent tubes. In turn, that has saved the owners money. The supermarket is on track to save over $600 in electricity costs every year.